We’ll use our example of $140,000 we arrived at for gross sales in our previous article. There is also net sales which we are not going to get into at this time. We’re just keeping things basic and simple right now in order to get a general overview of how it all works together. Later, we can come back and look at further details.

So we need $140,000. The marketing plan is dependent on what we’re selling. The cost/price formula is worked out when the retail price of the widget is not known — like when we are manufacturing it for example. In the Internet business, if you are going to sell e-books that you will be writing, you need to know how much to sell them for.

Here you would calculate the unit cost of making the product, then you would multiply by 3 or 4 depending on the anticipated distribution plan — if you’ll sell through wholesalers, dealers or end users.

For our purpose now, let’s say we buy it from a wholesaler at $5 and they already have a suggested retail price of $10. Obviously that would not be enough margin in the real world. You would normally use 3X or 4X your cost. It all depends on the product. More on that in a bit.

We’re using this to make it simple to calculate. You would also get extra discount when you increase quantity, but we’ll leave that for now too. For example, if I write a book for publishing, I will have to build in a retail price that will include a dealer discount, a wholesale discount and a distributor discount.

Typically, these will expect, or demand, 40% discount, 45 to 50% and 50 to 60% respectively. That’s because the distributor sells to the wholesaler, the wholesaler sells to the dealer and the dealer sells to the consumer, and everybody has to get paid.

So, if your cost for producing the book is $5, you will have to set a retail price of $25 in order to cover the highest discount of the the distributor. You might say, well I won’t be selling it through distributors, I will sell it myself to retail stores.

How do you know you won’t be selling through distributors? If the book takes off and become a best seller through no effort on your part (how lucky can you be!), distributors will come to you and you will have to then change the retail price. So you need to prepare ahead. You can always sell your books at “show specials” or “book signing special” while you sell it yourself.

At $25 selling to distributors, you would make $5 per book after your cost of $5. And remember our financial analysis in our first article, you can apply a quick calculation of 50% for direct cost of gross sales. So that means you’re left with $2.50 gross margin per book before operating expenses.

By the way, another thing to keep in mind is that once you do have dealers and wholesalers and distributors selling your book, you no longer can sell yourself at discounted prices because it would not be fair to your sellers. You need to protect them at this point.

But for now, based on that $10 retail price, let’s get the number of widgets we need to sell by dividing our monthly figure of $11,667 by $10 retail price.

That’s 1,167 widgets per month in order to achieve our projected sales figures. Now let’s find out how many we must sell per week. We need to multiply the monthly amount by 12 to get a yearly total, then divide by 52. That comes to 269 per week and 28 per day. Now you can tie this in to the “action calls per day” that must be made to sell 28 widgets a day.

Of course, we’re only looking at the simple life here. There will be a variety of situations from type of product, type of industry, type of customer, type of market. If you sell by boxes of 12, that means you only need to sell 2.2 boxes a day — if you sell 3 boxes, you’re ahead. So adapt your particular situation on your spreadsheet, following the process.

Now, who’s going to buy these widgets? Make a list of your prospects. Get directories from various sources (the local library is a good place) and start entering the information on your “call cards”. Get as much information as you can: company name, contact name, address, phone numbers, size of company, etc.

Obviously you’ll approach a ma & pa business differently from a multi-million dollar corporation. Find out what your widget would do to make their business easier or faster or more profitable.

In the Internet business, look for your target market. Then ask yourself “Who are they?”, “Where do I find them?” In other words keywords they use that I can integrate in my “call page” so they will find what I have to offer them.

All that information is what you will use to make your script (or your web page and email follow-ups on the Internet) for your first telephone contact, your second personal contact, your third follow-up contact and subsequent calls. Make sure that your widget is usable by them, remember you sell “benefits” and “solutions” — not widgets that you think are great. If they are great, why are they great from your customer’s standpoint, what is it that makes them great. This now picks up in the “selling” part of business which I cover in another article.

As you find out more about the market, you will also find out about their objections, and your competition. This should not discourage you, but it should stretch and challenge you. Remember, always find out what your competition is doing and do better.

There’s always more than what we can discuss in one article, but, armed with what we have so far, in my next article I”ll talk about financing our venture.
debt management |

Most small business owners fail when it comes to their small business marketing plans. They’ve got excellent technical skills in their line of work, but that just doesn’t translate to having effective marketing skills.

As a result, profitability of many small businesses has been declining over the years. Ever increasing competition is making it more challenging in many ways. For those businesses that aren’t losing money, most are not producing the profit they could be if they knew how to market themselves properly.

These business owners usually just copy what they see other businesses doing, or they follow the advice of some media sales person. The problem is they copy the wrong types of businesses, and the media sales people typically only know as much about effective marketing as the business owner does.

Without the right kind of marketing system in place, the success of any business is by pure chance. To help remedy this situation, below are seven things a small business can do to increase profits while spending less on marketing.

1. Use the power of free stuff

Everyone likes getting free stuff and you can use that to your advantage. If your business lends itself to giving away free samples of your product, do that. It helps get people hooked on it. Business profits have boomed on this marketing model.

As Chris Anderson author of the book titled, “Free: The Future of a Radical Price” says, “You can make make money giving things away.” In his book he talks about how businesses are giving away products and services they used to charge for, and in return, a percentage of their customers are buying something else. As a result, they are making more money than ever.

When you give something away, you often activate a universal law called the “Law of Reciprocity.” It says that when people get something free, they feel obligated to do something for you. Obviously it doesn’t work every time, but it does work enough of the time.

But there is another way to give away free stuff that can greatly benefit your business. When you do it right you get something very valuable in return: customer contact info…which leads us to the next tip.

2. Start capturing customer contact info and use it

One of the biggest mistakes small business owners make is not tapping their current customer base. They let customers visit their business (online or offline) all day long without ever trying to capture their contact info so they can continue to market products or services to them.

You likely know how expensive it can be to get a new customer. But you can market to your current customers for little or no cost. Capturing and using customer contact info can mean the difference between a profitable business and one that barely gets by.

Your business has more customer value in it than a customer can possibly digest in a short visit so if you aren’t continually marketing to your customers, you are throwing money away!

You can make customer contact capture easier simply by using the power of free from tip number one. Simply start a monthly drawing to give away something free and print some registration slips visitors can fill out. Also have people register online on your website.

Tell customers they only have to register once for all drawings and you will contact them monthly via email to let them know who won. Of course you will always include an offer for a product or service!

What do you give away? Anything with a perceived value makes a great free item. Free items do not have to be expensive. Buy something on sale at WalMart or at eBay and offer it. You can also offer free informational reports that help people solve their problems. People are always looking for ways to solve problems they are having.

Of course, once you capture this information you have to do something with it. If you’re too busy to take on any more work, then the next tip will help you out.

3. Use automated tools to keep in touch with customers

Once you have a customer list, I recommend you send a minimum of 25 “messages” a year to it. A message could be an email, direct mail piece, fax, or phone call.

If you don’t use an automated tool to do the work for you, you’ll likely be too busy to get the job done. When you automate, your messages go out regardless of how busy you get (the more messages that go out, the busier you’ll get).

One tool you can use is an email autoresponder, which is a web-based system that sends out emails when someone signs up. It sends out emails at intervals you set up. You can also set it up to send an email on a specific day, such as a holiday.

The great thing about an autoresponder tool is that you enter your messages in the autoresponder one time, then it automatically sends emails to your list. You can also broadcast messages any time you want.

Using this tool, keeping in touch with your customers is easy and it will help keep the competition from creeping in and stealing your customers because they’ve forgotten about you and the services you provide.

4. Stop marketing like you’re a big business.

Marketing a small business like it’s a big business is something almost every small business owner does. They just copy the marketing they see being done at large companies with big brands. This kind of marketing is called “brand identity,” “brand building,” or “image” marketing.

This is a HUGE waste of advertising money for a small business. You simply don’t have the resources you need to support a successful branding campaign.

Brand advertising typically has no “call to action,” (they don’t ask you to do anything). They just give you features of the product or service, or they entertain you without asking you to do anything.

Brand advertising is usually benefit free. The viewer has to determine if there is a benefit to them. It may contain a list of features and the user will have to assign their own benefit to each feature. It is usually focused on the product or provider of the product instead if the customer.

A successful marketing campaign for a small business is created around direct response marketing techniques.

5. Use old fashioned direct response techniques in new ways

The kind of marketing plan that works for a small business is direct response marketing. It doesn’t require a huge marketing budget to use effectively. It can be used for all types of products and services.

And the good news is that you don’t even have to hire an advertising agency to do it since it doesn’t require creativity. All you have to do is learn the basic structure of direct response marketing and you can easily increase the sales your business makes.

Direct response sales copy always asks the reader or viewer to take some sort of action i.e. “Call in the next 5 minutes, and we’ll include a free set of Ginzu steak knives!”.

It may ask for the sale directly if a full “sales presentation” was done (one-step advertising), or it may ask them to request more information (two-step advertising). It will at a minimum, ask the reader to take some form of “traceable” action so you know if it is working or not.

There should always be a headline for written advertisements! Never put your company logo at the top of a direct response advertisement. That’s brand advertising.

Whenever you create an advertisement in any form always look at them from the customer point of view. Look it and ask “Who gives a crap?” about everything in it. Do you think the customer cares about your logo. No! They care about what you can do for them. Put in benefits and not features. Let the customer know what’s in it for them. A successful direct response ad for a small business includes several things:

* An offer to buy something
* Sufficient information for the consumer to make a decision to act now (or directions on how to get more info)
* An explicit “call to action” sooner rather than later
* A clear way to respond such as a telephone number or web page
* A means of tracking the response.

Direct response advertising is not just used for mail campaigns. You use it in all forms of media: print, web, mail, and broadcast. Take a look at all the advertising you are currently doing no matter where it is and start making the change now.

6. Use the Internet to advertise for free

Even though websites as we know them have existed since around the early 90s, only 49%* of small businesses currently have a website *9/08, Barlow Research. It’s surprising how many businesses do not understand how powerful this marketing tool is. If you don’t have a website, get one because there is no better source of free advertising!

The Internet has hundreds of “Web 2.0″ websites where you post “content” for free. The content can be text, videos, or audios you create and it can lead people to your business. Plus, it helps establish you as an expert in your field.

EzineArticles.com is one such place you can post content. There was no charge to post this article. All I had to do is write it, post it, and then you found it.

You can put links in the “author resource” section, to drive traffic to a page on your website. The articles you post in EzineArticles can rank extremely well in Google search results with a little help from you.

You also want to get your business listed in places like Google Local if you do local business. Once again this is absolutely free.

Once you learn how to do use the Internet for promotion you’ll have a head start on the future of advertising and you get customers for free!

7. Outsource routine marketing tasks so you can work on the growing your business

One of the biggest problems small business owners have is that they get so consumed by working IN their business, they don’t have time to work ON their business. So no growth can occur.

When it comes to marketing yourself on the Internet, there are ways to use “virtual assistants” to do most of the work for you. A virtual assistant is someone you hire on a full or part-time basis who does the work for you.

But a virtual assistant is not a direct employee so you don’t provide benefits or have the normal hassles of an employee. They are usually located somewhere in the world that has low-cost wages so they are very affordable. That’s the beauty of the Internet and the communication it provides.

Virtual assistants aren’t just confined to small business marketing plan tasks though. They can do almost anything for you: reservations, schedule appointments, answer phones, customer service, send flowers, buy a present for your spouse, find someone to fix your car, website development, accounting, software development, writing, graphics, or anything you need.

There are lots of resources on the Internet that can help you find a virtual assistant.

Create Your Small Business Marketing Plan Now!

Use these seven marketing tips to start building your small business marketing plan right now. If you procrastinate, your busy life will get in the way of business growth. Even if you only take a little of the advice you’ve been given, you’ll find it can have a big impact on the profitability of your business.

There are so many great ways to market a small business and it doesn’t have to be expensive. Over the next few articles, I will provide Cost Effective Marketing Strategies that you can implement today for your company’s success. I will start at the conceptual level, building a good foundation. Then in later articles, I will explore specific strategies. Let’s get to it!

Marketing Keys
- Committed to a well developed Marketing Plan
- Your Company is Customer-Centric and involved with your customers. Understand your target customer base.
- Consistent Customer Follow Up
- Consent based marketing leads to sales.
- Sell Value & Benefits, not sizzle. Sell Substance.
- Follow on Marketing or Subsequent to the Sale Marketing is highly economical, yet, exponentially grows profits.
- Have accurate Measurement and Tracking systems for all your Marketing Campaigns, Actions and Strategies.

Important Marketing Plan Components
- Positioning: What specific niche needs will be filled by your product and service offering?
- Objectives
- Strengths & Weaknesses
- Competition
- Target Markets Defined
- Target Market Needs
- Market Trends

Tips: Home-based small businesses are exploding. Could this be a good Target for your products and
services? 50 percent of small business start ups are from women. Could this target benefit from your offering or a variation of your offering?

- Define your Market Position
- Does your position provide customer driven benefits?
- How specifically does the customer benefit?
- Does your position define a competitive edge?
- How Unique is your market position?

The Simple Ten Step Marketing Strategy Process
- Step One: Define your Business Identity
- Step Two: Determine the exact Purpose of the Marketing Plan
- Step Three: Establish Customer Benefits and your Competitive Edge
- Step Four: Determine the Target Markets
- Step Five: Exact Marketing Tools that will be used
- Step Six: Narrow your Market Niche
- Step Seven: Develop your Marketing Positioning
- Step Eight: Establish your Marketing Budget
- Step Nine: Apply the Marketing Strategy Budget to your Strategic Planning Process. Does it produce a cost effective and profit laden Sales Forecast?
- Step Ten: Re-work as necessary & Take ACTION!

Tips: Your Marketing Strategy Process should build into the plan certain flexibility and ability to adapt – include contingency based planning.

Important Objectives of the Marketing Plan
- Flexible Plan to change and adapt with the changing market.
- Competitive Advantage
- Strengthen your Company’s Positive Identity
- Keep, resell and up sell your current customers

Creative Marketing
Creative Marketing is effective Strategic Marketing, which simply means the Marketing translates into profits through specific, well planned tools, strategies and plans, which are out-of-the-box and highly targeted.

A Creative Marketing Strategy has Three Parts
- A Purpose
- The Benefits Offered
- The Brand

Implementing the Creative Marketing Strategy
- Offering must be interesting
- Translate the interesting features to concrete benefits
- Benefits must be Believable
- Get and Hold Attention
- Motivate Action
- Very clear Communication
- Measure, Track & Adjust against the strategy

Creativity Comes from Knowledge of:
- Products & Services
- Competition
- Target Market Audience
- Marketing Area
- Marketing Trends
- Economic Trends
- World & News Events

Creative Marketing Starts at the End Point
- Understand what the customer thinks, wants and needs at the purchase decision event.
- Work backwards from the purchase decision back through your Marketing Strategy to its genesis.

Creative Marketing is Forward Thinking
- Help the customer clearly see and feel the end results, benefits and value received after the purchase.

In the next article I will get into specific marketing strategies…stayed tuned!
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Internet Marketing

Although the reflection of as tiny as two figures for each pro is surely attractive. One site that lets you compare based on your requests is locating. You preserve view all of the features each offers as well as price info. Just keep in mind, Cheap Web Hosting is not forever better. If level you would like to think of going to personal. You can also choose a thin cheap hosting package. It is also doable for those who are free. If you like to get hosting services over the online market places then you should take the help Cloud Hosting. This is one of the best places for. If a business wants to go outside the firewall in a cloud environment, notes, the main difference between using Microsoft and one of its hosting partners is that a partner’s cloud can be customized better to your environment. Web hosting is usually run from website hosting servers but now the trend is moving to a cloud platform usually a web hosting setup will use a single Dedicated Server that will then host anything from a handful to several hundred. Dedi

The mere fact that there are some cases for people who are in need of urgent cash needs, there are still some worries from these people in looking for a reliable cash loan services. It is indeed that there are plenty of loaning services in the market, but the harsh reality is that there are also plenty of them which are fraud and scammers. Some lenders take advantages of people who really are in need of urgent money by putting very high interest rates leading these people to acquire with them because they don’t have anymore other options.

And with the desperation of this people, they leave no other choice but to acquire with them. In times like this, desperation would not help you solve your problem; you should still be making a wise decision. Despite of all these fraud lenders, there are still plenty of reliable fast cash services. And you can find it mostly in some online services.

Nowadays, getting a cash loan is very easy. All you need to do is just to fill up a simple application form which will be given to you by the lenders. There is no much need or more requirement of submitting documents or proofs. There are plenty of online services as well as offline services from where you can avail loan services.

There are plenty of people who prefer to ask help from an online cash loan services because of the convenience of the entire loaning procedure which can be taken care off from their own very houses alone or offices. And unlike other loans, there is no need to prove your credit history and all transactions are definitely private between you and the lender. It is more reliable and there is no hassle at all. You don’t need to spend money to travel places looking for fast cash loans company.

A quantity of example of teaching hospitals that fell to the bottom of CR’s patient Ratings, which also provide more Alyssa care, rise. The plans for any such construction must be approved by the Association as well as the City of Miami Beach locksmith before any work commences and must be in accordance with all applicable building codes.

If you are having serious difficulty keeping up with your monthly payments, you might be considering bankruptcy. You may have heard that Chapter 7 Lawyer entails. I remember one lawyer telling me she knew nothing about bankruptcy. When someone told her that he wanted to file for Chapter 7 bankruptcy her first thought was a bankruptcy.

Have you been searching for your “DREAM” Jobs in Dubai? You’ve got a few offers, or maybe even got a job; but you know what I am talking about? The DREAM JOB… Yet to achieve this, Right? Have no worries.

Read on, and you will receive all the help you need, to secure your Dream Dubai Job. So, go ahead…

Wait! Before we proceed, I just want to tell you one important thing. Securing a great Job in Dubai is very serious business. For You. Why? Because you & your family’s future and happiness depends on it. And for me too. Why me? Well, my site is dedicated to helping you succeed, that’s why. This information is completely FREE for you, so read all the way till the end, if, you wish to achieve spectacular results. Please follow & DO each step slowly & correctly.

Remember, the tortoise wins the race, not the hare.

Given below, are the Hottest Tips I can give you, that will multiply the number of high quality job interviews calls you receive many times over. Depending upon 1 method of application for Dubai Jobs is a mistake you should avoid. Make use of a combination of various methods.

Spruce Up Your Resume.

The Resume is your 1st point of contact with a Human Resources Manager. Create a professional Resume that will sell your skills. I hope I’ve made this clear. It’s very important and applies all over the world. Do you know why you see many people in certain high positions even though they do not deserve it? They took care to create an outstanding Resume. If you need help, take it. Our professional Resume Writing Services help you to create a professional & marketable Resume. An investment here will reap you rich dividends in terms of job satisfaction, better package & lucrative perks.

Apply to the TOP Companies as well as Recruiters in your specific Career Field.

We have painstakingly researched & listed the Email ID’s of the TOP 50 Companies as well as TOP 50 Recruiting Agencies specific to your Career Field. You can send in your Resume and a Cover Letter to these.

Some companies need you to register & upload your Resume directly on their website. We have researched & listed the links to these websites too, in every career field. The present job vacancies are also listed on the company websites for you to view and and apply, if you deem it fit your career goals.

The following Career-specific Jobs pages have been created to cater to individual careers:

1. Engineering Jobs
2. Finance Jobs
3. Teaching Job
4. Medical Jobs
5. Nursing Jobs
6. Computer Jobs
7. Construction Jobs
8. Hotel Jobs
9. Restaurant Jobs

Many career pages like the ones given below are under construction:

1. Management Jobs
2. Legal Jobs
3. Property Jobs
4. Call Center Jobs
5. Sales Jobs
6. Security Jobs

Our Goal is to cover each and every job category in Dubai & The United Arab Emirates, that will benefit every job seeker.

Search the Classifieds

You can browse current job openings on internet newspapers and classified sites. Navigate to their “Jobs Offered” Sections, where the jobs are posted directly by the company directly or the recruiting agency. A list of these websites are also available with us.

Follow some hot-shot Recruiters on Twitter

Twitter has emerged as a very popular medium for recruiters to tweet about new job vacancies and about targeted candidates that they are looking for. We have searched & compiled a list of the Twitter ID’s of the Top Recruiters for you.

Facebook – “Add as Friend”

Social Interactive Websites have become a popular medium to connect. Recruiters post their latest offerings via this medium too. You can add the names of recruiters with us to your friend’s list and receive updates of hot jobs.

For in-depth details about the Tips provided above login to http://www.dubai-forever.com/dubai-jobs.html

Shabbir Kagalwala is the editor of http://www.dubai-forever.com the valuable resource to help secure your Dream Job in Dubai, as well as the Middle East.

He is extremely passionate about Dubai. “There is something very special about Dubai”, he says. Along with his wife Fatema, he has created the website to help people from every career field, secure the job of their DREAMS.

East of England is located to the immediate north of London. It is renowned worldwide for its academic sector and universities. It is home to seven excellent universities. The Cambridge University amongst them is one of the best in the world. It is also involved in a lot of research and development work. East of England is especially famous for its biotech and pharmaceutical industries.

It is very easy to commute to the country capital London, since it is located so close to East of England, which is a plus. Also, East of England has a lot of research and development engineers. Cambridge in East of England has about 185 biotech companies while Norwich has a huge pool of food, plant and microbial scientists. It also has a lot of environment related companies which are located in Peterborough. East of England also has the fastest growing airport in Europe. Along with the Luton airport it serves all major European cities. East of England has the Felixstowe which is the largest container port in the UK.

In addition it also is a technological hub. Hitachi, Toshiba and Microsoft have their technological centers in East of England. About $100 million US is invested in Cambridge by Microsoft. This is also a good area for foreign investment in East England. East of England has the world’s leading pharmaceutical industries. This region has a huge talent base in the pharmaceutical industry which is a plus for all pharmaceutical companies looking to establish their base in East of England.

Pharma giant GSK (GlaxoSmithKline) has partnered with the government to set up a 170 million pounds biotechnology park at Stevengate. This will act as a hub for all companies looking to set up operations here. All inherent companies will have access to equipments, specialist skills and the expertise to make innovations and breakthroughs in the field of drug development. Hence, this is a very good investment option for foreign pharmaceutical companies.

About 290 environment related companies are located in Peterborough in East of England. The Universities of East Anglia which deals in Environmental Sciences and the Cranfield University which has a center for waste management provide R&D support in this region. So, this is also a good sector for investment for environment related companies. Biotechnology is the most up and coming field and has applications in food science, agriculture and medicine. The UK is second only to the US in this sector. East of England is the leading region in this sector. Cambridge in East of England has alone about 180 biotech firms.

There are many companies that have got funds for their research work in the biotech sector. Also, many collaborations and partnerships have taken place in this arena to facilitate innovation. This ensures that the UK is poised to stay as the world leader in R & D of essential medicines. East of England thus has lot of potential for investment especially in the pharmaceutical and biotech industries. What strengthens its position is its quest for high value product innovation. Also, the presence of universities par excellence and a strong collaboration between the academic and business world is its major asset. So, this region is a great investment option for foreign investment.

Investment in UK is an initiative to market United Kingdom as an investment destination all over the globe, to provide a networking platform for UK businesses at a global level. We also provide online information for: UK Investment Advice

Dunedin is the second largest city in the South Island of New Zealand. It is the prime city in the Otago region. Dunedin has the fifth largest urban area which also has the largest council boundary territory in New Zealand. Owning to its geographic location, and historical and cultural relevance, Dunedin is considered one of the four main cities of New Zealand, even though it has a relatively smaller population than other cities. The city of Dunedin is located on the hills and valley that surrounds the Otago Harbor. Dunedin is also the place where the University of Otago is located. Dunedin city also serves as a commercial and financial hub of Otago.

Dunedin is one the main cities in New Zealand and has a creative and innovative region. The city is known for various industries which include engineering, tourism, biotechnology and fashion. Also, this prime city in the Otago region boasts of several economic development units and other agencies that are dedicated to supporting the development of business in the city. So business opportunities in Dunedin and plenty that create jobs. This makes it an ideal city for foreign investment. The Dunedin City Council has dedicated an Economic Development Unit to this. The unit has a team of highly qualified members who are dedicated to working in the direction of generating business in New Zealand and attracting overseas investment to the country.

The prime motto of the Dunedin City Council is to help the business grow and help foreign investors to achieve great returns on their investments. The Dunedin city council has adopted a proactive approach to developing the city economically. It has laid out plans and strategies to facilitate growth for the foreign investors. Dunedin is a city that encourages local business to flourish, allows growth of employment opportunities for locals, and attracts new businesses. In 2000, the Dunedin City Council developed a 10-yr Economic Development Strategy. The strategy was later revised in 2006. The strategy mainly focused on helping Dunedin city to achieve prosperity. The strategy also focused on making the city a city that values its distinct heritage, and protects its environment and knowledge.

The Economic Develop Unit of Dunedin also has provisions for monitoring the effectiveness of the strategy. The EDU aims to monitor the effectiveness by getting feedback from the Dunedin locals. The feedback from clients allows the EDU to know how satisfied the clients are who have invested in the city. The Strategy is currently supporting Bio-industries, Creative industries, ICT services, Professional services and research industry as these industries are considered new and have great growth potential. The DCC plays an important role in bringing in new investments to this region as it helps the industries in laying foundations while starting new businesses. It also helps in commercialization of intellectual property. The DCC and the development authorities of Dunedin are dedicated to providing tailored assistance for specific needs of businesses which achieve great importance in view of changing demographics and economic conditions. The integration of environmental management, social equity and economic growth will play an important role in sustainable business development in Dunedin.

Investment NZ is an initiative to market New Zealand as an investment destination all over the globe, to provide a networking platform for NZ businesses at a global level. For more information visit: NZ Business Investment

Sometimes it’s not all about the money. The true value of something might lie in the outlying benefits rather than the cut and dry deal.

When trying to assess the true value of an offer, negotiate a deal, or create a mutually beneficial situation make sure that you consider all of the intangible benefits. Yes, you need to benefit financially in most cases, but it’s the extra benefits beneath the surface that often times are the real gems of the deal.

Here are some real life examples and ideas of some benefits to look for (please note: this is not a complete list…these type of benefits can be as creative as you are and what you’re willing to negotiate for):

Job Searching / Annual Review / Salary & Benefits Negotiation with Current Employer

When looking for and comparing jobs, you’ll certainly need to consider many of the standard factors such as:

a. Salary / Bonus / Incentives

b. Location / Travel

c. The Company

d. Benefits (health, dental, life, disability, etc…)

But what about some of the extra benefits that are not so easily seen such as:

a. Being cross-trained in other departments and encouraged to improve other marketable skills

b. Allowances for: PDAs, Car, Travel, Vacations, Home Internet and Computer, Telecommuting

c. Networking contacts associated with this particular position

d. Flexible Schedule: telecommuting, more free time with your family, etc…

e. Rapid Advancement – Do they actively promote from within? Will my pay and status increase as a result?

f. Extra Retirement and Insurance Benefits

Selling / Marketing

When marketing or selling a product or service to a prospect or client you need to consider some of the intangible benefits other than the immediate dollars you’ll receive.

A few of these extra fringe benefits of making a sale or building a prospect / client relationship include:

a. Cross-Selling other products or services

b. Creating Value – short and long-term – for repeat business

c. Positive Reinforcement to encourage referrals

d. Enhancing Your Reputation

Sometimes, in business as it is in life, it’s the extra unforseen fringe benefits that truly make us wealthy and successful. Keep your eyes open and look for the unforseen and unsaid benefits.

Spence White is a successful entrepreneur, consultant, and marketer.

For job-seekers, career guides are an indispensable resource for finding employment. These guides can be used to find a position that sufficiently matches your specific skills. As well, it gives you a good overview of the wide range of jobs available in your field.

To get the most out of a career guide, you should use it to locate where relevant jobs are located. This can let you know if you need to move or if jobs are available in your area. If there are no jobs in your area, but you are not willing to move, then it may be time for a career change.

As well, you can gather information from a career guide on what traits and achievements you will already need in order to land the job. If you have a bachelor’s degree, then it may be useless heading down a career path that requires a PhD at the next stop. Knowing what qualifications are necessary will allow you to tailor your efforts toward getting your dream job.

Most important to some, a career guide provides information on how much money you will be making. If you plan on being the breadwinner in a family of six, then salary information is vital. While there is much more to a job then how much money you make, the pay must be enough to provide for yourself and your family.

Keep in mind, an important aspect of finding a job is identifying the hot niches. If you qualify, these niches are where you will have the most luck trying to find employment. As well, fields with an abundance of job listings are another place to put your effort toward. Job openings are a sign that the field will be expanding. You want to avoid setting your aim on a job in a dying industry.

While career guides are fabulous resources, they are not the only source of information. Ultimately, what is a good job to one person is a bad job to another. Personality largely affects your ability to be satisfied. Therefore, it is wise to do this self-reflection first. After you have a firm grasp of what types of careers would satisfy you for years, then proceed to find related hot job opportunities as described above.

Visit http://careeradvancementonline.com/ to get our free newsletter. It is filled with even more tips on career advancement. Also, the free newsletter has updates on the economy, as well as the occasional free e-book. It is essential reading for anyone looking to advance in their career.